Australians and New Zealanders spend more time online than on any other medium, on average 16.1 hours per week. Whether its shopping, socialising or researching – that is a significant portion of time spent engaged and connected.
In today’s economic climate online presents unique opportunities for business to thrive. Not only does it allow you access to a wider audience of already engaged people but those people will come to you if you do it right.
Here are some basic tips for making the most of the online space for your business:
Personalise your marketing, even though your audience is bigger you are still appealing to an individual.
Measure your online marketing, analyse the results and use them to improve your marketing efforts.
Google Analytics is a great FREE tool for measuring advertising and marketing efforts. Use a Pay Per Click campaign to get a feel for the market, this will help you understand the words people are using to find you and give you the opportunity to try different approaches.
Use already established contacts to grow your online reputation. Backlinks to your site are highly effective for improving rankings and driving traffic.
You have to give before you can get, give useful information, create compelling content and focus on giving a great use experience. The beauty of online is that you can track everything that you do and see in real time the effects of your marketing campaigns. You can also change your approach with the click of a mouse so you have the ability to adapt to the changes in the market quickly and cost effectively.
Online is a medium that connects people with what they want when they want it. If you set yourself up well then people will come to you.
Check out USANA’s unique business opportunity and start to live the life you have always imagined.